Juul vs. Cigarettes Mind Over Media Differences Between a Vape and a JUUL by Kashif Bashir Medium Altria invested $13 billion in Juul. As the U.S. moves to ban e cigarettes, their value has gone up in smoke Fortune What Is A Juul Pod Equivalent To In Cigarettes Juul Pods Equivalent To Cigarettes how much Nicotine Equivalent To Juul Pod Experts, Students Weigh In On The Effects Of Juuling The Daily Teens Who Vape Are More Likely To Start Smoking Australia The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive,