2FIRSTS Report Reveals Brand Market Share of E cigarettes in California Orange County, California, USA. 30th Aug, 2012. Electronic Cigarettes continue to gain traction as traditional cigarette smokers look for something different in ease of use, flavor and cost savings. E Cigs vaporize flavored Reynolds American launching revamped e cigarette San Diego Union Tribune FDA's proposed e cigarette rules draw mixed review Vaping.com E Cigarettes and Vaping PPAC Central