Popularity of the 'the dress black blue white gold' meme correlates with Sales of Top Selling Comic Book to North American Comics Shops (r=0.857) 10 years ago, a simple photograph of a dress sparked a global debate unlike anything seen online before. Posted in 2015, the image caused people to argue intensely over whether the dress The Dress What Color Is This Dress? Know Your Meme I inadvertently created a new blue black white gold dress meme situation : r opticalillusions 10 years ago today, this dress was posted online, turning into a viral phenomenon. Viewers couldn't decide if the dress was blue and black, or white and gold. It was later confirmed Here's why people saw the dress differently.