The Color Theory Behind The Dress: White and Gold? Blue and Black? YouTube Illusion Dress Color Black Blue White Gold Black Blue Dress Illusion Color The Dress Original Rihanna's Hot Pink Minidress Sparked Internet Pandemonium Who What Wear Popularity of the 'the dress black blue white gold' meme correlates with Sales of Top Selling Comic Book to North American Comics Shops (r=0.857) Color Debate: The Gold and White vs. Black and Blue Dress TikTok The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example