ELI5:Why does this dress appear white gold to some people and black blue to others? : r explainlikeimfive Dress Meme Used in Salvation Army Anti Violence Campaign The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Hudson & Hattie Wrap Strapless Floral Detail Dress Black Gold Luxe Floral Dresses and Luxe Party Dresses High Neck Backless Black Gold Sequin Prom Dress