The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Exploring The Dress: Perception and Reality Gold Label Isabella Striped Tiered Dress RubyClaire Boutique blue and white striped dress with nude pumps bows & sequins The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times