ELI5:Why does this dress appear white gold to some people and black blue to others? : r explainlikeimfive TheDress couple: 'we were completely left out from the story' BBC News Is the dress blue black or white gold? Body Worlds Amsterdam TheDress Blue Black, White Gold Sales are Through the Roof!!! Zapakasa Women Sparkly Gold Sequin Long Prom Dress with Cape Off the Shoulder Mermaid Ruffled Holiday Party Dress The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example